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Rao, Purba H.
- Analysing Consumer Purchase Decision in Indian SUV Market-Special Focus on Success of Brand X Success
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Authors
Affiliations
1 IIM, Ahmedabad, Gujarat, IN
2 IIM Ahmedabad, Gujarat, IN
1 IIM, Ahmedabad, Gujarat, IN
2 IIM Ahmedabad, Gujarat, IN
Source
International Journal of Business Analytics and Intelligence, Vol 2, No 1 (2014), Pagination: 2-15Abstract
In India, Sports Utility Vehicle (SUV) market is one of the most quickly growing markets these days in the automobile sector due to changing customer perceptions towards purchasing the four wheelers. In this growing market, a Company A launched its compact SUV Brand X in India, which is doing extremely well in urban India and has won many awards.
This paper is based on an empirical research conducted to study the consumer buying behaviour while purchasing SUVs by identifying the importance ratings assigned to various attributes while selecting a SUV and also analyse the reasons for success of Brand X by identifying the satisfaction levels expressed by its existing users over different attributes and identifying the Gap between importance ratings and the current satisfaction ratings. The research used primary data from a questionnaire survey and data analysis methods such as consumer Gap Analysis, Multivariate Factor and Cluster analysis.
Keywords
Factor Analysis, Cluster Analysis, Gap-Analysis.
References
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- Technological Integration and Sustainable Initiatives to bring in Efficiency in Supply Chain in Indian Multi-Brand Retail
Abstract Views :212 |
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Authors
Affiliations
1 Great Lakes Institute of Management, Chennai, Tamil Nadu, IN
1 Great Lakes Institute of Management, Chennai, Tamil Nadu, IN
Source
Journal of Supply Chain Management Systems, Vol 6, No 1 (2017), Pagination: 51-60Abstract
In retail industry where the performance of supply chain is of paramount importance, any initiative which would help in making it more efficient would go a long way in getting a competitive edge over others. The objective of this paper is to study the supply chain of Indian multi brand retail and find out how technological integration and green initiatives taken by a retailer can make its supply chain more efficient. For our study, data was gathered from the employees of a retail firm to see their perception of the supply chain in their organization. After analyzing the data, it was found that technological integration and green initiatives do indeed makes a supply chain more efficient.Keywords
Technological Integration, Sustainable Initiatives, Multi-Brand Retail.References
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- Harps, L. H. (2005). Supply Chain Technology: Integrating the Old & New. Retrieved from http://www.inboundlogistics.com/cms/article/ supply-chain-technology-integrating-the-old-and-new/
- Lori, N. K. L., & Davis, C. C. (2006). Supply chain replenishment: before-and-after EDI implementation.
- Supply Chain Management: An International Journal, 11(3), 225-232.
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- Moody, P. E. (2006). With Supply Management Technology Rules. Retrieved from http://www.patriciaemoody.com/files/Scmreviewmoody.pdf.
- Näslund, D., & Hulthen, H. (2012). Supply chain management integration: A critical analysis. Benchmarking: An International Journal, 19(4), 481-501.
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- International Journal of Operations and Productions Management, 25(9), 898-916.
- Sabbaghi, A., & Vaidyanathan, G. (2008). Effectiveness and efficiency of RFID technology in supply chain management: Strategic values and challenges. Journal of Theoretical and Applied Electronic Commerce Research, 3(2), 71-80.
- Sanders, N. R. (2008). Pattern of information technology use: The impact on buyer-suppler coordination and performance. Journal of Operations Management, 26(3), 349-67.
- Sherer, S. (2005). From supply-chain management to value network advocacy: implications for e-supply chains. Supply Chain Management: An International Journal, 10(2), 77-83.
- Ward, P., & Zhou, H. (2006). Impact of information technology integration and lean/just-in-time practices on lead-time performance. Decision Sciences, 37(2), 177-203.
- Analyzing Consumer Preference for Online Booking of Tourism and Hospitality in India
Abstract Views :238 |
PDF Views:0
Authors
Affiliations
1 Great Lakes Institute of Management, Chennai, Tamilnadu, IN
1 Great Lakes Institute of Management, Chennai, Tamilnadu, IN
Source
Atithya: A Journal of Hospitality, Vol 3, No 2 (2017), Pagination: 12-20Abstract
This study attempts to understand the drivers for the preference of online booking for travel and tourism. There has been a spurt of travel booking portals in India, facilitating customers for booking of travel and accommodation. Essentially, these travel portals offer packages/products which include travel & accommodation, apart from acting as an interface for rail, road and air booking. The values that draw customer to travel portal are attractive offers, generally a bundle of offerings, & ease of booking. In this empirical research, using structural equation modelling, advance booking facility, discounting, and time saving have emerged as significant factors that lead to increase in online travel booking to be a preferred choice over offline booking or via travel agent. The study recommends travel portals to focus on these dimensions.Keywords
Consumer Preference, Online Booking, Tourism and Hospitality.References
- Beldona, S., Racherla, P., & Mundhra, G. D. (2011). To buy or not to buy: Indian consumers' choice of online versus offline channels for air travel purchase. Journal of Hospitality Marketing & Management, 20(8).
- Dabas, A., & Manaktola, K. (2007). Managing reservations through online distribution channels: An insight into mid-segment hotels in India. International Journal of Contemporary Hospitality Management, 19(5), 388-396.
- Law, R., Leung, K., & Wong, R. (2004). The impact of the Internet on travel agencies. International Journal of Contemporary Hospitality Management, 16(2), 100-107.
- Sahney, S., Ghosh, K., & Shrivastava, A. (2013). Conceptualizing consumer “trust” in online buying behaviour: an empirical inquiry and model development in Indian context. Journal of Asia Business Studies, 7(3), 278-298.
- Verma, R., Stock, D., McCarthy, L. (2012). Customer preferences for online, social media, and mobile innovations in the hospitality industry. Cornell Hospitality Quarterly, 53(3), 183-186.
- Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123-127.
- Green Supply Chain Management in Hotel Azure: A Case in Sustainability
Abstract Views :265 |
PDF Views:0
Authors
Affiliations
1 Myra School of Business, Mysuru, Karnataka, IN
1 Myra School of Business, Mysuru, Karnataka, IN